Who We Are

This is a team that has worked with local business through Fortune 500 companies. We are an integrated group of communicators, marketers and strategists helping business move the needle.


President & Chief Marketing Officer

Ira Gostin, entrepreneur, marketer and communications strategist, is an influential and creative business development advisor specializing in achieving measurable results. 120 West combines his passions and entrepreneurial spirit while crafting strategies for clients.

He recently directed investor relations and corporate communications for Tahoe Resources Inc. (NYSE: TAHO), a $4+ billion publicly traded company, where he was a founding executive and established the company’s brand as one of the top precious metals producers in the world. He coordinated Tahoe’s $505 million IPO in 2010 and directed communications and branding for mergers in 2015 and 2016. Tahoe was named a TopGun company in Canada for 2016.

Ira launched his career as a photojournalist for the Associated Press, honing his newsroom intuition to effectively brand a company’s external communications. After having his photos featured in publications ranging from Time magazine to the Washington Post to the New York Times and for many Fortune 500 companies, Ira retired from photography, earned his MBA and began career number two. He was also an adjunct professor at the University of Nevada, Reno’s Reynolds School of Journalism.

When he is not traveling the world for work, Ira’s home base is Reno, Nevada, with his wife Erin, son, daughter-in-law and step-kids.



Communications Manager

Nicole is a passionate communications professional who has joined the 120 West team as our communications manager. She oversees messaging and copy development for clients while working with the accounts team. She earned her bachelor’s degree in journalism with an emphasis in strategic communications from the University of Nevada’s Reynold’s School of Journalism in 2015.

She has a wide variety of marketing and communications experience, previously working in healthcare, nonprofit, special events and fundraising. Her experience in many different industries has allowed her to become a well-rounded and forward-thinking professional.

Earlier this year she worked in Australia traveled through Southeast Asia and Europe. In her spare time, she enjoys traveling the world, drinking coffee, skiing, hiking, visiting Lake Tahoe and spending time with her friends and family.


Art Director

Lori has over 25 years’ experience in the design field across a broad spectrum of industries. Providing a wide array of services ranging from graphic design/print estimating to project supervision/print management, Lori is the key art director behind all of Tahoe Resources’ marketing materials. Lori holds a bachelor’s degree in fine arts with an emphasis in graphic design from Washington State University, Pullman.


Financial Analyst

David Millar is an IT and business analyst with experience in visionary and results-oriented companies. An accomplished program and project manager, David oversees multiple managed service portfolios for Fortune 100 clients, specializing in the development of short and long term growth objectives, change management and strategic innovation. He continually challenges traditional operational models and methodologies to pursue innovation and growth. David earned his bachelor’s degree and Master of Business Administration at the University of Phoenix.


Digital Marketing Consultant

Matthew Starrett is a digital marketer, website designer, and growth hacker who has worked with over 30 companies globally to improve their online performance. He is a three-time startup founder and has been awarded Runner Up in the Sontag Competition for Entrepreneurship.

Matthew claims to be “inspired by data,” believing that insight from data is the basis of any high performing marketing campaign.


Project Manager

As 120 West’s project manager, Paige oversees project management initiatives and coordination of client activity. She is also responsible for keeping the office’s only plant alive, as well as enthusiastically decorating for holidays. She received her bachelor’s degree in journalism with an emphasis in advertising from the University of Nevada’s Reynold’s School of Journalism in 2009. Forever learning and always up for new challenges, she is currently pursuing her Masters in Business Administration at the University of Nevada.

She has a broad range of experience, including database marketing, program management and analyst roles across various industries. Her wide array of experience brings a unique perspective to 120 West, and her ability to juggle multiple tasks and coordinate several projects at once keeps our trains running on time.

When she is not eating or talking about food, Paige can usually be found paddle boarding around Lake Tahoe or on adventures with her dog, Ollie.


Sr. Communications Consultant

A journalist and publicist for over 15 years, Kathie specializes in integrated marketing campaigns, corporate and employee communications, and media, public and government relations. Kathie’s portfolio includes high tech, construction, trade associations, non-profits and the arts, as well as secondary and post-secondary education, for which her work has won several awards. Kathie graduated from the University of Nevada, Reno with a bachelor’s degree in journalism concentrating in integrated marketing communications.



Erin is a cardiac-certified registered nurse and a partner in 120 West. She has previous experience in the financial community with a national brokerage. Erin brings unique perspective into patient care, operations and health care marketing for our health care clients. She has a Bachelor of Science in Finance and a Bachelor of Science in Nursing, both from the University of Nevada, Reno.


Web Director

With well over 15 years of experience in web design, web development and other multi-marketing channels, Kristy has worked with numerous industries maximizing client brand recognition through multiple internet channels. Current and past industry experience includes mining, insurance, tech, retail, hospitality, education, food industry, corporate, commercial/residential construction plus many more. Kristy’s mining industry portfolio includes project work and web design for Nevada Mining Association, Tahoe Resources, and McClelland Laboratories, Inc.


Mining Consultant

Jeff Pritchard has 20 years’ experience in investor relations in the mining space. As a founding member and lead investor relations officer for Capital Gold Corporation (TSX: CGC), Jeff was extensively involved with the company’s equity raises, bank financing and listing on the Toronto Stock Exchange. During that time Capital’s market cap grew from $10 million to $340 million before the sale to AuRico Gold.

Jeff then worked with Argonaut Gold (TSX: AR) in setting up their investor relations program and mentoring their IR manager. Argonaut went from an initial valuation of CA$150 million to a CA$1 billion market cap in just over three years.

Prior to his mining career, he worked in the sports marketing field, with positions at both the New York Islanders and New Jersey Devils of the National Hockey League. Jeff holds a bachelor’s degree from the State University of New York and resides in Austin, Texas.

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