Design Thinking to Enhance the Customer Experience

By Ira M. Gostin This article originally appeared in Entrepreneurial Chef Magazine. While every chef and restaurateur knows the importance of a great menu and tasty food, sometimes the practice of customer service falls by the wayside.  Sure, fine dinner houses practice the art of the table setting, but the rest of the world is trying to make a living [...]


Agency named “Most Innovative Strategic Marketing Agency” in Nevada RENO, Nev. – Ira Gostin, MBA, APR, the president and chief marketing officer of 120 West Strategic Communications, earned his Accreditation in Public Relations (APR) credential on December 22, 2017. According to the Public Relations Society of America, earning the APR credential demonstrates mastery and understanding of today’s strategic communications practices. [...]

A Unique Christmas Present for Myself

By Ira M. Gostin, MBA, APR 120 West Strategic Communications Three days before Christmas, I gave myself an exciting career present. I took the examination and passed, earning my Accreditation in Public Relations (APR) certification. The end of a year-long study and learning process had come to conclusion. APR is an independent designation for strategic communications professionals nationwide. It consists [...]

Helpful Tips For Media Interviews

By Nicole Emmerich Media engagement is an important part of promoting your company or business. If you’re fortunate enough, you’ll have an interview with national media but a lot of times you’ll deal with local media where the opportunities are more plentiful. Here are eight tips for acing your media interview when the opportunity arises. Prepare. Going into a media interview [...]

120 West Newsletter: Very Happy Holidays!

Happy Holidays! We certainly have plenty of things to be thankful for in only our second year of operations. This year, we were named one of the best agencies in Reno by and the Top Agency in the Western US by Corporate Vision Magazine. In addition to this, our founder and president, Ira Gostin, was named Top [...]

  • Nicole living on the edge at Palm Beach in Sydney, Australia.

Welcome to the New Communications Manager at 120 West

Nicole living on the edge at Palm Beach in Sydney, Australia I’d like to begin by saying how thrilled I am to be a part of such an amazing little company. In August I returned to Reno after traveling abroad for six months. I lived in Australia as an au pair for five months and then traveled through Southeast Asia [...]

120 West Newsletter: Top Dogs! What an Honor!

Earlier this month, 120 West Strategic Communications was named the Top Agency in the Western U.S. by Corporate Vision Magazine in their third annual Marketing, PR and Communications awards. Ira Gostin, our president and founder, was also named Top Marketer in the West. This is an extremely exciting honor to receive in only our second year of operations. [...]

Celebrating National Coffee Day

National Coffee Day was September 29 and being the coffee aficionados we are, seemed like a great day to flex our marketing chops. After brainstorming and deliberation, (over coffee, of course), we decided to create a weeklong event beginning with the NCET Expo (Nevada’s Center for Entrepreneurship and Technology) the Friday before. For us, it was all about having fun [...]


Gostin also named Best Chief Marketing Officer in West RENO, Nev. –  120 West Strategic Communications of Reno, Nevada, was named the top agency in the Western U.S. by Corporate Vision Magazine in their third annual Marketing, PR and Communications awards. Agency founder and President Ira M. Gostin was also named top marketer in the West. According to Corporate Vision, [...]

  • Strategy Drives the Tactics Towards Results

Strategy Drives the Tactics Towards Results

Creating tactics is always the fun part of marketing--whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your [...]