Thoughts

Ira on BizNinja Entrepreneur Radio

Ira was interviewed for an episode of BizNinja Entrepreneur Radio with Tyler Jorgenson.

Investment 101 for Restaurateurs

By Ira M. Gostin, MBA, APR 120 West Strategic Communications This article originally appeared in Entrepreneurial Chef Magazine. You have a great concept idea for a restaurant. You have the drive, the passion and the kitchen expertise, but last you looked, the bank account was missing a few zeroes you need to pull this off. So, you decide to go [...]

The Intersection of Entrepreneurism and Auto Racing

Photo: www.alexanderrossi.com  By Ira M. Gostin, MBA APR 120 West Strategic Communications One of my favorite weekends of the year is Memorial Day. Not only do we honor the men and women of our armed forces that have sacrificed so much to protect our great nation, but it’s time for two fantastic automobile races. On the Sunday, there is the [...]

120 West Anniversary Newsletter

2 Years! 2,920 Cups Of Coffee! We've officially been in business for two years this month and what a great two years it's been! We are so happy to be able to do what we love and work with a great group of clients. Ira M. Gostin, MBA, APR, 120 West founder and president said: "We are fortunate to [...]

Ira on The Entrepreneur Way

Ira is featured on The Entrepreneur Way podcast with Neil Ball. Listen to it here.

What can we learn from Starbucks in a racially charged PR crisis?

By Alexis Davis Smith President and CEO of PRecise Communications Guest Contributor to the 120 West blog As a native Philadelphian and frequent Starbucks customer, I was deeply disappointed by the arrest of two black men charged with "trespassing" in a local store. I was not surprised by the subsequent call for a national boycott of America’s favorite coffee shop as the [...]

Writing For An Audience That Has Better Things To Do

By Nicole Emmerich You only have about seven seconds to capture the attention of readers when they open your blog post before they move on to something else. That’s a lot of pressure to put on your content. The importance of being a skilled writer is often overlooked in the marketing world. The reality is, writing is extremely important in [...]

120 West Newsletter: April Means Baseball!

April Means Opening Day!   One of our favorite things about April is that it's Opening Day in The Show. It means that Spring is around the corner, baseball returns from Winter hiatus and the Boys of Summer are back on the diamond. Popcorn, peanuts, Crackerjacks, frosty beers and, of course, hot dogs! How do you like your hot dog? Tell us [...]

Work-Life Balance — More than just a ’90s Catch Phrase

By Ira M. Gostin, MBA, APR 120 West Strategic Communications In my Shankminds Mastermind group there is a great deal of discussion about the correlation between being healthy and entrepreneurship. The discussion is not just among entrepreneurs. Medical professionals have conducted numerous studies on heath related issues and their effects on entrepreneurs and “Type A” people. Do you wish you [...]

Measuring Your Marketing Efforts: Why It Matters

By Nicole Emmerich Communications Manager 120 West Strategic Communications Whether you own your own business, manage marketing at a company or work at a marketing agency creating marketing for clients, the odds are that you’ve created at least a few marketing campaigns. There are many different aspects of marketing campaigns that are necessary if you want to create results and [...]