Writing For An Audience That Has Better Things To Do

By Nicole Emmerich You only have about seven seconds to capture the attention of readers when they open your blog post before they move on to something else. That’s a lot of pressure to put on your content. The importance of being a skilled writer is often overlooked in the marketing world. The reality is, writing is extremely important in [...]

120 West Newsletter: April Means Baseball!

April Means Opening Day!   One of our favorite things about April is that it's Opening Day in The Show. It means that Spring is around the corner, baseball returns from Winter hiatus and the Boys of Summer are back on the diamond. Popcorn, peanuts, Crackerjacks, frosty beers and, of course, hot dogs! How do you like your hot dog? Tell us [...]

Work-Life Balance — More than just a ’90s Catch Phrase

By Ira M. Gostin, MBA, APR 120 West Strategic Communications In my Shankminds Mastermind group there is a great deal of discussion about the correlation between being healthy and entrepreneurship. The discussion is not just among entrepreneurs. Medical professionals have conducted numerous studies on heath related issues and their effects on entrepreneurs and “Type A” people. Do you wish you [...]

Measuring Your Marketing Efforts: Why It Matters

By Nicole Emmerich Communications Manager 120 West Strategic Communications Whether you own your own business, manage marketing at a company or work at a marketing agency creating marketing for clients, the odds are that you’ve created at least a few marketing campaigns. There are many different aspects of marketing campaigns that are necessary if you want to create results and [...]

Communications in Business: Tell Your Story & Stand Out

By Ira M. Gostin, MBA, APR 120 West Strategic Communications Clear communications is such a very important aspect in all aspects of our daily lives: Whether it is communicating with co-workers, bosses, significant others, children or just daily interactions with those we encounter, clarity in communications is as important as food and water. Add the current technologies of text messages, [...]

Ira Gostin to Speak at 2018 PRSA Southwest District Conference

Presentation will highlight creating and running a successful PR agency RENO – 120 West Strategic Communications Founder and President Ira M. Gostin, MBA, APR, will be speaking at the Public Relations Society of America’s (PRSA) 2018 Southwest District Conference in Albuquerque, New Mexico, March 9, 2018. His presentation is called “Moving the Needle on Your Agency” and will provide attendees practical [...]

Life Balance: Clients, Yoga and More

By Nicole Emmerich Balance is an extremely important part of life, no matter which way you slice it. It’s important to balance your junk food with healthy food, your alcohol with water, your exercise with your sleep and so on. No matter what you do in your life, balance is an important part of living a healthy, happy and successful [...]

Entrepreneurs and Balancing Risk

By Ira M. Gostin, MBA, APR 120 West Strategic Communications One of the ways to define being an entrepreneur is how the individual defines and deals with risk in the enterprise. The risk/reward trade-off is a key to any successful business and is usually in the forefront of any deal, investment or growth initiative. Defining the business risk against the [...]

Design Thinking to Enhance the Customer Experience

By Ira M. Gostin This article originally appeared in Entrepreneurial Chef Magazine. While every chef and restaurateur knows the importance of a great menu and tasty food, sometimes the practice of customer service falls by the wayside.  Sure, fine dinner houses practice the art of the table setting, but the rest of the world is trying to make a living [...]


Agency named “Most Innovative Strategic Marketing Agency” in Nevada RENO, Nev. – Ira Gostin, MBA, APR, the president and chief marketing officer of 120 West Strategic Communications, earned his Accreditation in Public Relations (APR) credential on December 22, 2017. According to the Public Relations Society of America, earning the APR credential demonstrates mastery and understanding of today’s strategic communications practices. [...]