About Ira M. Gostin

Ira Gostin, entrepreneur, marketer and communications strategist, is an influential and creative business development advisor who specializes in achieving measurable results. 120 West combines his passions and entrepreneurial spirit while crafting strategies for clients. Read Biography.

Measuring Your Marketing Efforts: Why It Matters

By Nicole Emmerich Communications Manager 120 West Strategic Communications Whether you own your own business, manage marketing at a company or work at a marketing agency creating marketing for clients, the odds are that you’ve created at least a few marketing campaigns. There are many different aspects of marketing campaigns that are necessary if you [...]

March 19th, 2018|

Communications in Business: Tell Your Story & Stand Out

By Ira M. Gostin, MBA, APR 120 West Strategic Communications Clear communications is such a very important aspect in all aspects of our daily lives: Whether it is communicating with co-workers, bosses, significant others, children or just daily interactions with those we encounter, clarity in communications is as important as food and water. Add the [...]

March 8th, 2018|

Ira Gostin to Speak at 2018 PRSA Southwest District Conference

Presentation will highlight creating and running a successful PR agency RENO – 120 West Strategic Communications Founder and President Ira M. Gostin, MBA, APR, will be speaking at the Public Relations Society of America’s (PRSA) 2018 Southwest District Conference in Albuquerque, New Mexico, March 9, 2018. His presentation is called “Moving the Needle on Your Agency” [...]

February 27th, 2018|

Life Balance: Clients, Yoga and More

By Nicole Emmerich Balance is an extremely important part of life, no matter which way you slice it. It’s important to balance your junk food with healthy food, your alcohol with water, your exercise with your sleep and so on. No matter what you do in your life, balance is an important part of living [...]

February 13th, 2018|

Entrepreneurs and Balancing Risk

By Ira M. Gostin, MBA, APR 120 West Strategic Communications One of the ways to define being an entrepreneur is how the individual defines and deals with risk in the enterprise. The risk/reward trade-off is a key to any successful business and is usually in the forefront of any deal, investment or growth initiative. Defining [...]

February 1st, 2018|

Design Thinking to Enhance the Customer Experience

By Ira M. Gostin This article originally appeared in Entrepreneurial Chef Magazine. While every chef and restaurateur knows the importance of a great menu and tasty food, sometimes the practice of customer service falls by the wayside.  Sure, fine dinner houses practice the art of the table setting, but the rest of the world is [...]

January 16th, 2018|


Agency named “Most Innovative Strategic Marketing Agency” in Nevada RENO, Nev. – Ira Gostin, MBA, APR, the president and chief marketing officer of 120 West Strategic Communications, earned his Accreditation in Public Relations (APR) credential on December 22, 2017. According to the Public Relations Society of America, earning the APR credential demonstrates mastery and understanding [...]

January 10th, 2018|

A Unique Christmas Present for Myself

By Ira M. Gostin, MBA, APR 120 West Strategic Communications Three days before Christmas, I gave myself an exciting career present. I took the examination and passed, earning my Accreditation in Public Relations (APR) certification. The end of a year-long study and learning process had come to conclusion. APR is an independent designation for strategic [...]

January 8th, 2018|

Helpful Tips For Media Interviews

By Nicole Emmerich Media engagement is an important part of promoting your company or business. If you’re fortunate enough, you’ll have an interview with national media but a lot of times you’ll deal with local media where the opportunities are more plentiful. Here are eight tips for acing your media interview when the opportunity arises. [...]

January 3rd, 2018|

120 West Newsletter: Very Happy Holidays!

Happy Holidays! We certainly have plenty of things to be thankful for in only our second year of operations. This year, we were named one of the best agencies in Reno by Expertise.com and the Top Agency in the Western US by Corporate Vision Magazine. In addition to this, our founder and president, [...]

November 20th, 2017|