We have received some exciting news! 120 West is a finalist in two categories of the American Marketing Association's Ace Awards for Best Integrated Marketing Campaign and Best in Public Relations. The Ace Awards are hosted annually by the Reno-Tahoe AMA chapter. This year, they received more than 80 submissions across 12 categories. The board [...]
Ira was interviewed for an episode of BizNinja Entrepreneur Radio with Tyler Jorgenson.
By Ira M. Gostin, MBA, APR 120 West Strategic Communications This article originally appeared in Entrepreneurial Chef Magazine. You have a great concept idea for a restaurant. You have the drive, the passion and the kitchen expertise, but last you looked, the bank account was missing a few zeroes you need to pull this off. [...]
Photo: www.alexanderrossi.com By Ira M. Gostin, MBA APR 120 West Strategic Communications One of my favorite weekends of the year is Memorial Day. Not only do we honor the men and women of our armed forces that have sacrificed so much to protect our great nation, but it’s time for two fantastic automobile races. On [...]
2 Years! 2,920 Cups Of Coffee! We've officially been in business for two years this month and what a great two years it's been! We are so happy to be able to do what we love and work with a great group of clients. Ira M. Gostin, MBA, APR, 120 West founder and president [...]
Ira is featured on The Entrepreneur Way podcast with Neil Ball. Listen to it here.
By Alexis Davis Smith President and CEO of PRecise Communications Guest Contributor to the 120 West blog As a native Philadelphian and frequent Starbucks customer, I was deeply disappointed by the arrest of two black men charged with "trespassing" in a local store. I was not surprised by the subsequent call for a national boycott of America’s [...]
By Nicole Emmerich You only have about seven seconds to capture the attention of readers when they open your blog post before they move on to something else. That’s a lot of pressure to put on your content. The importance of being a skilled writer is often overlooked in the marketing world. The reality is, [...]
April Means Opening Day! One of our favorite things about April is that it's Opening Day in The Show. It means that Spring is around the corner, baseball returns from Winter hiatus and the Boys of Summer are back on the diamond. Popcorn, peanuts, Crackerjacks, frosty beers and, of course, hot dogs! How do you [...]
By Ira M. Gostin, MBA, APR 120 West Strategic Communications In my Shankminds Mastermind group there is a great deal of discussion about the correlation between being healthy and entrepreneurship. The discussion is not just among entrepreneurs. Medical professionals have conducted numerous studies on heath related issues and their effects on entrepreneurs and “Type A” [...]