About Ira M. Gostin

Ira Gostin, entrepreneur, marketer and communications strategist, is an influential and creative business development advisor who specializes in achieving measurable results. 120 West combines his passions and entrepreneurial spirit while crafting strategies for clients. Read Biography.

June Newsletter: We’re Coming Up Aces!

We have received some exciting news! 120 West is a finalist in two categories of the American Marketing Association's Ace Awards for Best Integrated Marketing Campaign and Best in Public Relations. The Ace Awards are hosted annually by the Reno-Tahoe AMA chapter. This year, they received more than 80 submissions across 12 categories. The board [...]

June 26th, 2018|

Ira on BizNinja Entrepreneur Radio

Ira was interviewed for an episode of BizNinja Entrepreneur Radio with Tyler Jorgenson.

June 12th, 2018|

Investment 101 for Restaurateurs

By Ira M. Gostin, MBA, APR 120 West Strategic Communications This article originally appeared in Entrepreneurial Chef Magazine. You have a great concept idea for a restaurant. You have the drive, the passion and the kitchen expertise, but last you looked, the bank account was missing a few zeroes you need to pull this off. [...]

June 5th, 2018|

The Intersection of Entrepreneurism and Auto Racing

Photo: www.alexanderrossi.com  By Ira M. Gostin, MBA APR 120 West Strategic Communications One of my favorite weekends of the year is Memorial Day. Not only do we honor the men and women of our armed forces that have sacrificed so much to protect our great nation, but it’s time for two fantastic automobile races. On [...]

May 29th, 2018|

120 West Anniversary Newsletter

2 Years! 2,920 Cups Of Coffee! We've officially been in business for two years this month and what a great two years it's been! We are so happy to be able to do what we love and work with a great group of clients. Ira M. Gostin, MBA, APR, 120 West founder and president [...]

May 16th, 2018|

Ira on The Entrepreneur Way

Ira is featured on The Entrepreneur Way podcast with Neil Ball. Listen to it here.

May 15th, 2018|

What can we learn from Starbucks in a racially charged PR crisis?

By Alexis Davis Smith President and CEO of PRecise Communications Guest Contributor to the 120 West blog As a native Philadelphian and frequent Starbucks customer, I was deeply disappointed by the arrest of two black men charged with "trespassing" in a local store. I was not surprised by the subsequent call for a national boycott of America’s [...]

May 11th, 2018|

Writing For An Audience That Has Better Things To Do

By Nicole Emmerich You only have about seven seconds to capture the attention of readers when they open your blog post before they move on to something else. That’s a lot of pressure to put on your content. The importance of being a skilled writer is often overlooked in the marketing world. The reality is, [...]

April 24th, 2018|

120 West Newsletter: April Means Baseball!

April Means Opening Day!   One of our favorite things about April is that it's Opening Day in The Show. It means that Spring is around the corner, baseball returns from Winter hiatus and the Boys of Summer are back on the diamond. Popcorn, peanuts, Crackerjacks, frosty beers and, of course, hot dogs! How do you [...]

April 18th, 2018|

Work-Life Balance — More than just a ’90s Catch Phrase

By Ira M. Gostin, MBA, APR 120 West Strategic Communications In my Shankminds Mastermind group there is a great deal of discussion about the correlation between being healthy and entrepreneurship. The discussion is not just among entrepreneurs. Medical professionals have conducted numerous studies on heath related issues and their effects on entrepreneurs and “Type A” [...]

April 4th, 2018|