About Ira M. Gostin

Ira Gostin, entrepreneur, marketer and communications strategist, is an influential and creative business development advisor who specializes in achieving measurable results. 120 West combines his passions and entrepreneurial spirit while crafting strategies for clients. Read Biography.

120 West Anniversary Newsletter

2 Years! 2,920 Cups Of Coffee! We've officially been in business for two years this month and what a great two years it's been! We are so happy to be able to do what we love and work with a great group of clients. Ira M. Gostin, MBA, APR, 120 West founder and president [...]

May 16th, 2018|

Ira on The Entrepreneur Way

Ira is featured on The Entrepreneur Way podcast with Neil Ball. Listen to it here.

May 15th, 2018|

What can we learn from Starbucks in a racially charged PR crisis?

By Alexis Davis Smith President and CEO of PRecise Communications Guest Contributor to the 120 West blog As a native Philadelphian and frequent Starbucks customer, I was deeply disappointed by the arrest of two black men charged with "trespassing" in a local store. I was not surprised by the subsequent call for a national boycott of America’s [...]

May 11th, 2018|

Writing For An Audience That Has Better Things To Do

By Nicole Emmerich You only have about seven seconds to capture the attention of readers when they open your blog post before they move on to something else. That’s a lot of pressure to put on your content. The importance of being a skilled writer is often overlooked in the marketing world. The reality is, [...]

April 24th, 2018|

120 West Newsletter: April Means Baseball!

April Means Opening Day!   One of our favorite things about April is that it's Opening Day in The Show. It means that Spring is around the corner, baseball returns from Winter hiatus and the Boys of Summer are back on the diamond. Popcorn, peanuts, Crackerjacks, frosty beers and, of course, hot dogs! How do you [...]

April 18th, 2018|

Work-Life Balance — More than just a ’90s Catch Phrase

By Ira M. Gostin, MBA, APR 120 West Strategic Communications In my Shankminds Mastermind group there is a great deal of discussion about the correlation between being healthy and entrepreneurship. The discussion is not just among entrepreneurs. Medical professionals have conducted numerous studies on heath related issues and their effects on entrepreneurs and “Type A” [...]

April 4th, 2018|

Measuring Your Marketing Efforts: Why It Matters

By Nicole Emmerich Communications Manager 120 West Strategic Communications Whether you own your own business, manage marketing at a company or work at a marketing agency creating marketing for clients, the odds are that you’ve created at least a few marketing campaigns. There are many different aspects of marketing campaigns that are necessary if you [...]

March 19th, 2018|

Communications in Business: Tell Your Story & Stand Out

By Ira M. Gostin, MBA, APR 120 West Strategic Communications Clear communications is such a very important aspect in all aspects of our daily lives: Whether it is communicating with co-workers, bosses, significant others, children or just daily interactions with those we encounter, clarity in communications is as important as food and water. Add the [...]

March 8th, 2018|

Ira Gostin to Speak at 2018 PRSA Southwest District Conference

Presentation will highlight creating and running a successful PR agency RENO – 120 West Strategic Communications Founder and President Ira M. Gostin, MBA, APR, will be speaking at the Public Relations Society of America’s (PRSA) 2018 Southwest District Conference in Albuquerque, New Mexico, March 9, 2018. His presentation is called “Moving the Needle on Your Agency” [...]

February 27th, 2018|

Life Balance: Clients, Yoga and More

By Nicole Emmerich Balance is an extremely important part of life, no matter which way you slice it. It’s important to balance your junk food with healthy food, your alcohol with water, your exercise with your sleep and so on. No matter what you do in your life, balance is an important part of living [...]

February 13th, 2018|