Happy New Year!  2016 was great, but we are looking forward to a stronger and more effective 2017 as we help our clients drive their goals and growth objectives forward.

Moving the Needle is the Goal
Get inside Ira’s brain with his recent article about how nothing beats a great strategy, even Likes, Clicks and Shares!

Read It Here!

Building the Future of University Housing and Social Life
We began working with Pink Hill Properties at the end of 2016. Kevinn Pinkney and Garry Hill, MBA are co-CEOs and building an impressive student housing/retail eatery building across from UNR. Like their new logo that Lori designed? Remember these names from Nevada’s Sweet 16 Dream Team–Same guys! Here’s a blurb from the RGJ (scroll down) and here’s a link to the Fact Sheet on this outstanding new start-up company.

Welcome Sheryl!
Welcome to our team Sheryl Levitt. Sheryl started the first of the year as Account Coordinator. She’s a Michigan State Journalism grad with a background in sports journalism and is very creative. See the entire team’s new photos and bios on the 120 West web site.

The 2016 Big Story!
Chef Clint Jolly was the Reno Gazette Journal’s top food story for 2016. Read all of food editor Jonathan Wright’s 2016 picks here! Explore Chef’s web page and some always tasty photos on Chef’s Instagram feed, enjoy!


We are 120 West Strategic Communications based in the Reno-Tahoe area serving clients globally. We are a kick-@$$ group of marketers and communicators who strive to bring clients growth, value and excellent results. We are nerds with technology but passionate caretakers of the written word. And we like coffee, a lot. Investigate our website and social media for more!