Thoughts

  • Nicole living on the edge at Palm Beach in Sydney, Australia.

Welcome to the New Communications Manager at 120 West

Nicole living on the edge at Palm Beach in Sydney, Australia I’d like to begin by saying how thrilled I am to be a part of such an amazing little company. In August I returned to Reno after traveling abroad for six months. I lived in Australia as an au pair for five months and then traveled through Southeast Asia [...]

Celebrating National Coffee Day

National Coffee Day was September 29 and being the coffee aficionados we are, seemed like a great day to flex our marketing chops. After brainstorming and deliberation, (over coffee, of course), we decided to create a weeklong event beginning with the NCET Expo (Nevada’s Center for Entrepreneurship and Technology) the Friday before. For us, it was all about having fun [...]

CORPORATE VISION MAGAZINE AWARDS 120 WEST STRATEGIC COMMUNICATIONS

Gostin also named Best Chief Marketing Officer in West RENO, Nev. –  120 West Strategic Communications of Reno, Nevada, was named the top agency in the Western U.S. by Corporate Vision Magazine in their third annual Marketing, PR and Communications awards. Agency founder and President Ira M. Gostin was also named top marketer in the West. According to Corporate Vision, [...]

  • Strategy Drives the Tactics Towards Results

Strategy Drives the Tactics Towards Results

Creating tactics is always the fun part of marketing--whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your [...]

120 West Newsletter: Happy Spring…Finally!

It's been a crazy winter here in the Sierra. Introducing Allison Ford Our newest Account Coordinator was born in Germany, but raised in Las Vegas.  Allison is currently completing a bachelor’s degree in journalism at the University of Nevada with an anticipated graduation date of May 2017. She has over ten years of journalism education, beginning with [...]

  • 120West Strategic Communications: Ira Talks About Investor Relations

Ira Talks About Investor Relations

The Cheri Hill Show 120West Strategic Communications: Ira Talks About Investor Relations Ira Gostin speaks with us about Investor relations. Looking at the business as a whole. Listen to the Audio Clip here.

  • 120 West Reno Strategic Communications

120 West Newsletter: Kick 2017 in the @$$!

Happy New Year!  2016 was great, but we are looking forward to a stronger and more effective 2017 as we help our clients drive their goals and growth objectives forward. Moving the Needle is the Goal Get inside Ira's brain with his recent article about how nothing beats a great strategy, even Likes, Clicks and Shares! Read It Here! Building [...]

  • Likes, Clicks & Shares Don’t Move the Needle!

Likes, Clicks & Shares Don’t Move the Needle!

By Ira M. Gostin The more I am out speaking with senior executives and business owners about their marketing, I am amazed to hear all the conversations about likes, clicks and shares and their importance to the overall marketing strategy. More disheartening, is pitching a prospect and finding out how many of our colleagues out there are pitching clients with [...]

  • Entrepreneurs lead the way in the new Cuba

Entrepreneurs lead the way in the new Cuba

By Ira Gostin For over fifty years the entrepreneurial spirit of Cuba was frozen in time. But now, with the change in diplomatic and economic relations with the United States, Cuba has seen the birth of the cuentapropista, or entrepreneur. For most of us in the U.S., Cuba has been the forbidden island. Some of us grew up with the [...]

Defining Strategic Engagement?

In our business, we look at our practice as engagement. It’s not only public relations or marketing or communications. We see strategic engagement as the combination of all of the marketing disciplines under one umbrella, with the objective of creating a dialogue with all stakeholders of an enterprise specifically directed towards accomplishing a goal. Let’s face it, the lines in [...]