Strategic Communications for the Bottom Line

I'm so excited to be back in the entrepreneurial saddle with the launch of 120 West Strategic Communications LLC. Following an amazing six and a half year run at Tahoe Resources, it was time for me to make a change. Tahoe provided me so many amazing opportunities, from being a founding executive through the IPO [...]

May 16th, 2016|

The Art of (Shameless) Self-Promotion

When I returned from lunch yesterday, I was greeted by an email in my inbox from a creative vendor that we have not worked with, but that I have spoken with on the phone. The email started: Dear Ira, Thought I should check in with you to see how things are going and let you [...]

May 6th, 2016|

Love in an Elevator

One of the most common marketing tools used in small business is the ubiquitous elevator pitch. Its popularity comes from business school, a variety of reality business television programs, and business competitions. It’s almost cliché when talking about any type of business pitch, but even as popular as it is, very few people do it [...]

May 6th, 2016|